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Liquid life

PROJECT BRIEF

To make blood donation accessible and easy to use.

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Easy to donate Easy to receive.

RESPONSIBILITIES

Research, Facilitate Workshops, Wireframes, Prototype and Design

THE TEAM

Working together with Developers and Subject Matter Experts.

ABOUT

A local NGO established in Bangalore in 2016, reached out to us to design a platform to aid in the donation and receiving of blood in the city. An NGO owned and managed by an elderly retired couple drove to ensure the world is kind. Over the last year, they have been advertising and participating in a number of events, and are now ready to take it online.

THE PROBLEM

The fragmented nature of blood transfusion services led to unnecessary competition. Blood banks did not work as one unit. A single helpline number gave information about blood availability in various blood banks in Bangalore. Every time a donor donated, they are doubtful about their safety. Making the process safe would empower donors, and this is essential for the experience.

When I joined the team, a raw form of the product was being used, and we began by conducting a basic heuristic analysis of the product.

THE DESIGN PROCESS

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DISCOVER

We start by conducting research and understanding user behaviour. This is done with the help of tools. Then findings are synthesised to be worked on.

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INSIGHTS

The team co-creates with the clients to understand the problem areas, define the problem statement, build customer profiles, and outline core benefits. 

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DREAM

At this stage, we build on all ideas. Rough wireframes and storyboards are created. Quick prototypes are tested internally for validation. 

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VALIDATE

One design that worked best, the team creates a more visually appealing product so it can be validated as well as refined.

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DISCOVER

RESEARCH

The process of donating blood is a personal and emotional experience for some, a landmark for others. The user comes with a mindset to ‘be the bigger person'.

Those looking for blood are vulnerable and desperate. A loved one is sick, and getting what they need becomes a very emotional experience. The process needs to be easy and efficient.

The time taken to transport blood, then test it and get to the patient in our city is a concern.

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INSIGHT

The team visited blood camps in colleges, at public rallies, donation booths and hospitals. We travelled with the blood and observed its processing methods, packages and labelling and delivery process to the hospitals. On the right is an image of our insights into the donor.

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FEATURE MATRIX

Based on our insights, we designed a matrix outlining requirments. Our goal was to keep the application simple, yet include features keeping scalability in mind.

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PERSONAS

With the insights collected, we designed two personas of our prospective users.

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DREAM

USER JOURNEY

Gaining empathy on the users with the help of the personas, a user journey was designed that the wireframe was based on.

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WIREFRAMES

Multiple versions of designs were created based on the feedback we received on the user testing participants. The final screens were based on these wireframes.

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VALIDATE

Blood is donated on a regular basis in all countries. This effort with the help from the NGO was enlightening. Our learnings to empathise with the users will be applied in every other project hence forth.

This project is under development, and will be out for public use soon.

CLIENT VALIDATION

We would like to thank Shruthi and her team for their tremendous work. Their dedication to understanding the process was informative to our team aswell. Can’t wait for the app to be ready for all to use.

-Chandravathi

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